- #biotech
Eurofins Technologies
From
fragmented to seamless
Transforming its various divisions under the Gold Standard Diagnostics brand, Eurofins started a rebranding journey. In order to meet the unique requirements of their Clinical, Food & Feed Safety, Environmental, and Veterinary domains, the project required redesigning their website to reflect the unified brand.
Challenge
Creating a cohesive and user-friendly online experience for various diagnostic fields while adhering to a thorough rebranding plan.
Expertise
UX/UI Design, Design system
Platforms
Web, Mobile Web
Technology
Figma
Deliverables
Wireframes, Interface design, Design System
Solution
Design Driven by Insight
To learn about audience needs, market trends, and Eurofins' business priorities, we performed user research, competitive analyses, and stakeholder interviews. Every design choice was informed by this insight, guaranteeing that it was in line with user expectations and brand objectives.
Unified Information Architecture
In order to smoothly integrate the four domains, a new site structure was created. We kept the Clinical Diagnostics section separate while streamlining navigation so users could find information quickly, whether it was for Veterinary Diagnostics or Food Safety.
Responsive Design System
A thorough design system was created to guarantee uniformity in both appearance and functionality across all devices. Reusable parts, flexible designs, and a unified style all served to strengthen the Gold Standard Diagnostics brand.
Enhanced User Experience
Usability testing and prototypes helped improve important processes like checkout, product browsing, and registration. Both desktop and mobile users were guaranteed a seamless experience thanks to this iterative process.
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